I focus on systems, vision, and craft to create
software that drives growth.

I focus on systems, vision, and craft to create software that drives growth.

Currently at Eskimoz where I'm leading the creation of an AI-driven analytics platform and design system recognised with 7 industry awards. Previously led design at Surfe, scaling from 5,000 to 40,000+ sales professionals at companies like Google, Uber, and Amazon. Work recognised by G2 and Product Hunt Top 100.

Specialised in growth design, monetisation, and design systems across B2B SaaS platforms, analytics software, and browser extensions. Earlier work included creative direction at BBDO and strategic design for French startups who raised €40M+ from top European investors. Products I've designed are used by teams at companies ranging from startups to Fortune 500 enterprises.

Over the years, I've specialised in growth design, monetisation, and design systems across B2B SaaS platforms, analytics software, and browser extensions. I help companies scale by balancing craft, clarity and business outcomes.


Earlier career included strategic design work with French startups, now raised $40M+ from top European investors, and creative leadership at BBDO for global brands.

◼︎

Industry Recognition

1x European Search Awards

1x ESA

Best Large Integrated Search Agency

2026

2026

5x European Search Awards

Best Search Software Tool

2025

5x European Search Awards

Best Search Software Tool

2025

5x ESA

Best Search Software Tool

2025

2x Les Cas d'Or

Best Platform Optimisation, Gold

2025

2x Les Cas d'Or

Best Platform Optimisation, Gold

2025

2x Les Cas d'Or

Best Platform Optimisation, Gold

2025

1x Awwwards

Site of the Day

2021

1x Awwwards

Site of the Day

2021

1x Awwwards

Site of the Day

2021

3x Ermis Awards

Bronze

2019

3x Ermis Awards

Bronze

2019

3x Ermis Awards

Bronze

2019

1x Social Media Awards

Brand of the Year

2018

1x Social Media Awards

Brand of the Year

2018

1x SoMe Awards

Brand of the Year

2018

3x Social Media Awards

Platinum

2018

3x Social Media Awards

Platinum

2018

3x SoMe Awards

Platinum

2018

9x Social Media Awards

Gold

2018

9x Social Media Awards

Gold

2018

9x SoMe Awards

Gold

2018

5x Social Media Awards

Silver

2018

5x Social Media Awards

Silver

2018

5x SoMe Awards

Silver

2018

◼︎

SELECT clientS

Adidas

Global Retail Leader

2025

Amazon

E-commerce

0

Amazon

E-commerce

0

Aperol

FMCG

0

Aperol

FMCG

0

Bolt

Mobility Platform

2021

Bolt

Mobility Platform

2021

Campari Group

FMCG

2019

Campari Group

FMCG

2019

Clay

Workflow Tool

2019

Clay

Workflow Tool

2019

Cutty Sark

FMCG

2018

Cutty Sark

FMCG

2018

Google

IT

2018

Google

IT

2018

L'oréal

Beauty

2018

L'oréal

Beauty

2018

Lufthansa

Global Aviation

2018

Lufthansa

Global Aviation

2018

Nivea

Personal Care

2018

Nivea

Personal Care

2018

Philips

Connected Lighting

2018

Philips

Connected Lighting

2018

PwC

Consulting

2018

Famous Grouse

Consulting

2018

The Famous Grouse

FMCG

2018

Famous Grouse

FMCG

2018

Sandro

Retail

2018

Sandro

Retail

2018

Schwarzkopf

Beauty

2018

Schwarzkopf

Beauty

2018

Spendesk

Fintech Database

2018

Spendesk

Fintech Database

2018

Swiss

Global Aviation

2018

Swiss

Global Aviation

2018

Uber

Global Mobility Platform

2018

Uber

Global Mobility Platform

2018

Urban Outfitters

Global Retail Leader

2018

Urban Outfitters

Global Retail Leader

2018