Polar Design System,
Polar Design System,
Eskimoz
Eskimoz
LATE STAGE, 15M RAISED
ADTECH, DIGITAL MARKETING
LATE STAGE, 15M RAISED
ADTECH, DIGITAL MARKETING
Overview
Eskimoz needed a digital ecosystem that matched its status as a tech leader, but the legacy interface was a patchwork of inconsistent styles and one-off components. I took full ownership of a complete visual and structural overhaul, architecting a new design system called Polar. This wasn’t just a facelift; it was about building a modular framework that allowed our engineers to ship high-performance marketing tools at scale.
Research
I started by auditing the entire platform and interviewing stakeholders to see where the friction lived. The diagnosis was clear: we were reinventing the wheel every time we built a new feature.
→ Inconsistent old styles created a broken, inconsistent user experience
→ Lack of a component library forced engineers to rebuild every view from scratch
→ The dated UI failed to reflect the sophistication of our proprietary technology
Challenges
Designing for SEO and SEA data is notoriously difficult because of the sheer volume of information. I had to create a system that could handle thousands of keywords and complex marketing strategies without overwhelming the user. The real trick was making sure these new components could be phased into live workflows smoothly, without breaking the tools our clients were already using.
Key Solutions
I created a logic-first system that focuses on data clarity and faster development.
→ Built a library of reusable elements to establish a unified design language
→ Used systematic typography and colours to highlight critical data
→ Consolidated tools into an intuitive sidebar with high-performance filtering
→ Enabled seamless toggling between executive overviews and granular data
Impact
The shift to a systematic approach changed how we build and how our users work:
→ 55% faster feature delivery via 100% component coverage
→ 25% faster load times and 30% fewer UI-related bugs
→ 40% jump in task efficiency through a streamlined interface
Polar Design System,
Polar Design System,
Eskimoz
Eskimoz
LATE STAGE, 15M RAISED
ADTECH, DIGITAL MARKETING
LATE STAGE, 15M RAISED
ADTECH, DIGITAL MARKETING
Overview
Eskimoz needed a digital ecosystem that matched its status as a tech leader, but the legacy interface was a patchwork of inconsistent styles and one-off components. I took full ownership of a complete visual and structural overhaul, architecting a new design system called Polar. This wasn’t just a facelift; it was about building a modular framework that allowed our engineers to ship high-performance marketing tools at scale.
Research
I started by auditing the entire platform and interviewing stakeholders to see where the friction lived. The diagnosis was clear: we were reinventing the wheel every time we built a new feature.
→ Inconsistent old styles created a broken, inconsistent user experience
→ Lack of a component library forced engineers to rebuild every view from scratch
→ The dated UI failed to reflect the sophistication of our proprietary technology
Challenges
Designing for SEO and SEA data is notoriously difficult because of the sheer volume of information. I had to create a system that could handle thousands of keywords and complex marketing strategies without overwhelming the user. The real trick was making sure these new components could be phased into live workflows smoothly, without breaking the tools our clients were already using.
Key Solutions
I created a logic-first system that focuses on data clarity and faster development.
→ Built a library of reusable elements to establish a unified design language
→ Used systematic typography and colours to highlight critical data
→ Consolidated tools into an intuitive sidebar with high-performance filtering
→ Enabled seamless toggling between executive overviews and granular data
Impact
The shift to a systematic approach changed how we build and how our users work:
→ 55% faster feature delivery via 100% component coverage
→ 25% faster load times and 30% fewer UI-related bugs
→ 40% jump in task efficiency through a streamlined interface