Brand & Web Relaunch,
Brand & Web Relaunch,
Datalog Finance
Datalog Finance
SCALE-UP
FINTECH, TMS
SCALE-UP
FINTECH, TMS
Overview
This project was about transforming Datalog Finance from a legacy treasury tool into a modern enterprise financial powerhouse. As a leader in cash management, the platform was technically robust but visually outdated compared to sleek fintech competitors. I led the comprehensive brand and product redesign, creating a high-end aesthetic and a new product direction specifically designed to support their strategic launch into the US market.
Research
My discovery sessions showed that the brand’s visual identity did not match its status as an industry veteran. Datalog Finance was handling billions in transactions but looked like a basic utility, which hindered its appeal to a global audience.
→ A generic corporate style made it hard to stand out in a crowded market
→ The visuals didn't reflect the "live" energy of real-time financial tracking
Challenges
The main hurdle was translating complex treasury management into a clean, modern interface that met the high expectations of the American enterprise sector. This required transforming dense financial data into an intuitive, premium experience by developing a smart money visual language that felt both secure and cutting-edge. By doing so, I ensured the new logo and product direction conveyed authority without appearing heavy or dated.
Key Solutions
I redefined the brand and product UX to align with the expectations of modern Chief Financial Officers.
→ Implemented a bold type system for instant brand recognition
→ Converted complex financial flows into a sleek, cutting-edge user journey
→ Presented an elegant, high-trust interface to align with modern financial standards
Impact
The redesign successfully repositioned Datalog Finance as the elite choice for global treasury departments, providing the necessary visual credibility for their US expansion. By delivering a visionary product direction and a refreshed brand identity, I provided the product team with a scalable blueprint that turned complex data into a premium, memorable user experience.
Brand & Web Relaunch,
Brand & Web Relaunch,
Datalog Finance
Datalog Finance
SCALE-UP
FINTECH, TMS
SCALE-UP
FINTECH, TMS
Overview
This project was about transforming Datalog Finance from a legacy treasury tool into a modern enterprise financial powerhouse. As a leader in cash management, the platform was technically robust but visually outdated compared to sleek fintech competitors. I led the comprehensive brand and product redesign, creating a high-end aesthetic and a new product direction specifically designed to support their strategic launch into the US market.
Research
My discovery sessions showed that the brand’s visual identity did not match its status as an industry veteran. Datalog Finance was handling billions in transactions but looked like a basic utility, which hindered its appeal to a global audience.
→ A generic corporate style made it hard to stand out in a crowded market
→ The visuals didn't reflect the "live" energy of real-time financial tracking
Challenges
The main hurdle was translating complex treasury management into a clean, modern interface that met the high expectations of the American enterprise sector. This required transforming dense financial data into an intuitive, premium experience by developing a smart money visual language that felt both secure and cutting-edge. By doing so, I ensured the new logo and product direction conveyed authority without appearing heavy or dated.
Key Solutions
I redefined the brand and product UX to align with the expectations of modern Chief Financial Officers.
→ Implemented a bold type system for instant brand recognition
→ Converted complex financial flows into a sleek, cutting-edge user journey
→ Presented an elegant, high-trust interface to align with modern financial standards
Impact
The redesign successfully repositioned Datalog Finance as the elite choice for global treasury departments, providing the necessary visual credibility for their US expansion. By delivering a visionary product direction and a refreshed brand identity, I provided the product team with a scalable blueprint that turned complex data into a premium, memorable user experience.