Transient
Strategic design for ambitious fintech AI startup
Strategic design for ambitious fintech AI startup
NYC based AI platform helping capital markets teams automate complex workflows and make faster, explainable decisions. Led the redesign shifting from experimental early-stage visuals to institutional-grade aesthetic. Created a single high-authority one-page experience for fundraising and enterprise sales outreach.
NYC based AI platform helping capital markets teams automate complex workflows and make faster, explainable decisions. Led the redesign shifting from experimental early-stage visuals to institutional-grade aesthetic. Created a single high-authority one-page experience for fundraising and enterprise sales outreach.
NYC based AI platform helping capital markets teams automate complex workflows and make faster, explainable decisions. Led the redesign shifting from experimental early-stage visuals to institutional-grade aesthetic. Created a single high-authority one-page experience for fundraising and enterprise sales outreach.
Credibility over experimentation
Credibility over experimentation
This was a 0-to-1 sprint centred on credibility. Transient needed a digital presence that felt established enough to reassure investors and enterprise prospects, despite being a young AI company.
This was a 0-to-1 sprint centred on credibility. Transient needed a digital presence that felt established enough to reassure investors and enterprise prospects, despite being a young AI company.
The focus was a single, high-authority one-page experience. Time was the main constraint. The site needed to convey institutional weight in its first version, without elaborate motion, a full brand system, or multiple pages.
The focus was a single, high-authority one-page experience. Time was the main constraint. The site needed to convey institutional weight in its first version, without elaborate motion, a full brand system, or multiple pages.
Closer to a side project
Closer to a side project
Benchmarked Transient's existing site against leaders in adjacent categories. AI-driven platforms serving financial and enterprise clients. The comparison highlighted a gap.
Benchmarked Transient's existing site against leaders in adjacent categories. AI-driven platforms serving financial and enterprise clients. The comparison highlighted a gap.
Whilst the underlying technology was sophisticated, the previous design felt closer to a side project than a partner handling serious capital and data. Key benefits were buried in a cluttered layout. The overall presentation lacked the composure and clarity that decision-makers expect from institutional-grade products.
Whilst the underlying technology was sophisticated, the previous design felt closer to a side project than a partner handling serious capital and data. Key benefits were buried in a cluttered layout. The overall presentation lacked the composure and clarity that decision-makers expect from institutional-grade products.
The legacy design with no clear art direction
Marketing website and core application with cohesive enterprise-grade aesthetic
Serving two audiences at once
Serving two audiences at once
The single-page layout had to serve two distinct audiences simultaneously. Investors looking for vision, momentum, and team.
The single-page layout had to serve two distinct audiences simultaneously. Investors looking for vision, momentum, and team.
Potential clients looking for concrete value, proof points, and a clear path to get in touch. So, no room for distraction or ambiguity. Everything had to work hard.
Potential clients looking for concrete value, proof points, and a clear path to get in touch. So, no room for distraction or ambiguity. Everything had to work hard.
Structure over visual tricks
Structure over visual tricks
Focused on a clean, logical layout that prioritised structure and narrative over visual tricks.
Focused on a clean, logical layout that prioritised structure and narrative over visual tricks.
Hero sections and product visuals were designed to work hard, telling a concise story about what Transient does and why it matters for capital markets. Supported by clear headlines and short, grounded copy. Laid out a straight-through journey from core promise, to product capabilities, to social proof, to contact. Minimising opportunities for drop-off. Under the hood, defined simple typography and colour tokens so the team could extend the look and feel into future iterations without rethinking the foundations.
Hero sections and product visuals were designed to work hard, telling a concise story about what Transient does and why it matters for capital markets. Supported by clear headlines and short, grounded copy. Laid out a straight-through journey from core promise, to product capabilities, to social proof, to contact. Minimising opportunities for drop-off. Under the hood, defined simple typography and colour tokens so the team could extend the look and feel into future iterations without rethinking the foundations.
Website architecture and page structure
Information-dense layout with scannable structure adapting across devices
Confident front door
Confident front door
The new experience gave Transient a more confident, serious presence that better reflected the ambition and complexity of its AI platform.
The new experience gave Transient a more confident, serious presence that better reflected the ambition and complexity of its AI platform.
Provided a credible front door for fundraising conversations and early enterprise outreach. A clear blueprint the team could build on as the brand and product evolved. Not the final word. The first chapter.
Provided a credible front door for fundraising conversations and early enterprise outreach. A clear blueprint the team could build on as the brand and product evolved. Not the final word. The first chapter.
Consistent branding across product interface