Investor Launchpad Web,
Investor Launchpad Web,
Transient
Transient
PRE-SEED STARTUP
CRYPTO INFRASTRUCTURE, FINTECH
PRE-SEED STARTUP
CRYPTO INFRASTRUCTURE, FINTECH
Overview
This was a 0-to-1 sprint focused on credibility. Transient needed a digital presence that carried enough weight to secure investor funding and enterprise leads. I led a rapid-response redesign, moving away from startup experimentalism toward a Modern Institutional aesthetic. The goal was to build a high-authority, one-page platform that looked established from day one.
Research
After benchmarking against industry leaders like Hebbia and Rogo, it was clear the existing site didn't match the sophistication of Transient's AI.
→ Legacy visuals lacked the institutional weight to signal enterprise-ready infrastructure
→ Critical technical benefits and ROI moments were buried in a cluttered layout
→ Transitioned from experiment to a stable partner for high-level stakeholders
Challenges
The main constraint was the timeline. I had to achieve Institutional Authority in a V1 launch without the luxury of complex animations or extensive brand assets. The layout had to serve two masters — investors looking for vision and clients looking for utility — all within a single-page journey that needed to feel breathable, not cluttered.
Key Solutions
I focused on a high-clarity, logic-driven architecture that prioritised information over decoration:
→ Transitioned from "lean experiment" to a stable partner for high-level stakeholders
→ Used high-fidelity visuals as the primary driver to validate product value
→ Built a responsive journey from value prop to CTA to eliminate lead-gen leakage
→ Established typography and colour tokens to ensure a fluid transition from V1 to V2
Impact
This redesign gave Transient the digital gravity they needed for their fundraising journey. By focusing on high-credibility design, I delivered a platform that serves its immediate purpose—generating leads and impressing investors—while providing the strategic blueprint for the brand's future.
Investor Launchpad Web,
Investor Launchpad Web,
Transient
Transient
PRE-SEED STARTUP
CRYPTO INFRASTRUCTURE, FINTECH
PRE-SEED STARTUP
CRYPTO INFRASTRUCTURE, FINTECH
Overview
This was a 0-to-1 sprint focused on credibility. Transient needed a digital presence that carried enough weight to secure investor funding and enterprise leads. I led a rapid-response redesign, moving away from startup experimentalism toward a Modern Institutional aesthetic. The goal was to build a high-authority, one-page platform that looked established from day one.
Research
After benchmarking against industry leaders like Hebbia and Rogo, it was clear the existing site didn't match the sophistication of Transient's AI.
→ Legacy visuals lacked the institutional weight to signal enterprise-ready infrastructure
→ Critical technical benefits and ROI moments were buried in a cluttered layout
→ Transitioned from experiment to a stable partner for high-level stakeholders
Challenges
The main constraint was the timeline. I had to achieve Institutional Authority in a V1 launch without the luxury of complex animations or extensive brand assets. The layout had to serve two masters — investors looking for vision and clients looking for utility — all within a single-page journey that needed to feel breathable, not cluttered.
Key Solutions
I focused on a high-clarity, logic-driven architecture that prioritised information over decoration:
→ Transitioned from "lean experiment" to a stable partner for high-level stakeholders
→ Used high-fidelity visuals as the primary driver to validate product value
→ Built a responsive journey from value prop to CTA to eliminate lead-gen leakage
→ Established typography and colour tokens to ensure a fluid transition from V1 to V2
Impact
This redesign gave Transient the digital gravity they needed for their fundraising journey. By focusing on high-credibility design, I delivered a platform that serves its immediate purpose—generating leads and impressing investors—while providing the strategic blueprint for the brand's future.